Moving to strategic planning
chapter
posted on 2008-01-01, 00:00 authored by Ruth RentschlerMoving to strategic planning
History
Title of book
Museum marketing and strategy : designing missions, building audiences, generating revenue and resourcesChapter number
3Pagination
75 - 82Publisher
Jossey-BassPlace of publication
San Francisco, Ca.ISBN-13
9780787996918ISBN-10
0787996912Edition
2ndLanguage
engPublication classification
BN Other book chapter, or book chapter not attributed to DeakinCopyright notice
2008, WileyExtent
14Editor/Contributor(s)
N Kotler, P Kotler, W KotlerUsage metrics
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