Museum marketing : understanding different types of audiences
Version 2 2024-06-16, 13:11
Version 1 2014-10-27, 16:16
chapter
posted on 2024-06-16, 13:11 authored by R RentschlerMuseum marketing : understanding different types of audiences
History
Chapter number
8Pagination
139-158ISBN-13
9780750659680ISBN-10
0750659688Language
engPublication classification
B1 Book chapterCopyright notice
2004, ElsevierExtent
10Editor/Contributor(s)
Kerrigan F, Fraser P, Ozbilgin MPublisher
ElsevierPlace of publication
Amsterdam, NetherlandsTitle of book
Arts marketingUsage metrics
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