New media development and strategies for sport mega-events : the Olympic Games and the Football World Cup

chapter

posted on 2024-06-06, 12:06 authored by AJ Karg, DJ Lock

New media development and strategies for sport mega-events : the Olympic Games and the Football World Cup

History

Chapter number

9

Pagination

121-138

ISBN-13

9781138796768

ISBN-10

113879676X

Language

eng

Publication classification

B Book chapter, B1 Book chapter

Copyright notice

2017, Routledge

Extent

12

Editor/Contributor(s)

Frawley S

Publisher

Routledge

Place of publication

London, Eng.

Title of book

Managing mega-sport events

Publication URL

http://dx.doi.org/10.4324/9781315757643

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Categories

No categories selected

Keywords

Sports administration 150404 Sport and Leisure Management 970115 Expanding Knowledge in Commerce Department of Management Sport marketing New Media 150502 Marketing Communications 3504 Commercial services 3506 Marketing

Licence

All Rights Reserved

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