Online travel information and searching behavior

With the rising of the Internet, online travel information has played a more and more important role in tourism research and practice. It significantly influences travelers’ decision making and tourism managers’ marketing strategy. In this chapter, the generation, the employment, the search behavior and the new techniques of travel information in tourism are discussed. The content of this chapter could provide readers a reference of the influence of information technology to the tourism practice and research. For tourism practitioners, the content also can be used to understand customers’ preferences and behavior characteristics with the usage of online travel information.