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Overview of contemporary public relations theory
chapter
posted on 2009-01-01, 00:00 authored by Bronwyn KirbyAims of this chapter
* To outline key theoretical frames that inform campaign development
* To demonstrate the challenges of applying cetain theories
* To illustrate the application of theory in practice
* To outline key theoretical frames that inform campaign development
* To demonstrate the challenges of applying cetain theories
* To illustrate the application of theory in practice
