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Overview of contemporary public relations theory
chapter
posted on 2009-01-01, 00:00 authored by Bronwyn KirbyAims of this chapter
* To outline key theoretical frames that inform campaign development
* To demonstrate the challenges of applying cetain theories
* To illustrate the application of theory in practice
* To outline key theoretical frames that inform campaign development
* To demonstrate the challenges of applying cetain theories
* To illustrate the application of theory in practice
History
Title of book
Public relations campaignsChapter number
3Pagination
31 - 51Publisher
Oxford University PressPlace of publication
South Melbourne, Vic.ISBN-13
9780195559101Language
engPublication classification
B1 Book chapterCopyright notice
2009, Mark Sheehan an Robina XavierExtent
17Editor/Contributor(s)
M Sheehan, R XavierUsage metrics
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