Overview of twentieth-century campaigns
Aims of this Chapter:
• To understand the early foundations of public relations in Australia and New Zealand
• To examine the development of public relations through a campaign perspective
• To understand the early foundations of public relations in Australia and New Zealand
• To examine the development of public relations through a campaign perspective
History
Title of book
Public relations campaignsChapter number
2Pagination
11 - 30Publisher
Oxford University PressPlace of publication
South Melbourne, Vic.ISBN-13
9780195559101Language
engPublication classification
B1 Book chapterExtent
15Editor/Contributor(s)
M Sheehan, R XavierUsage metrics
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