Past Behavior: The Best Predictor of Future Behavior - or is it?
Version 2 2024-06-19, 10:25
Version 1 2023-02-03, 04:15
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posted on 2024-06-19, 10:25 authored by MT Ewing, B Ramaseshan, A CaruanaPast Behavior: The Best Predictor of Future Behavior - or is it?
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2363-6165eISSN
2363-6173ISBN-13
9783319131405Publication classification
B1.1 Book chapterPublisher
Springer International PublishingTitle of book
Developments in Marketing Science: Proceedings of the Academy of Marketing SciencePublication URL
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