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Practitioner prognostications on the future of online marketing

Version 2 2024-06-02, 13:20
Version 1 2017-08-03, 10:46
chapter
posted on 2024-06-02, 13:20 authored by Michael ValosMichael Valos, MT Ewing, IH Powell
Practitioner prognostications on the future of online marketing

History

Chapter number

12

Pagination

183-198

Publisher DOI

ISBN-13

9780415628877

Publication classification

BN.1 Other book chapter, or book chapter not attributed to Deakin

Extent

12

Publisher

Routledge

Place of publication

Abingdon, Eng.

Title of book

New Developments in Online Marketing

Usage metrics

    Research Publications

    Categories

    Keywords

    Faculty of Business & LawDepartment of Marketing

    Licence

    All Rights Reserved

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