This chapter explore the growth of the third sector (NGOs, not for profits and community action groups) and their use of communication techniques from a socio-cultural perspective.
Title of book
Public relations : theory and practiceChapter number
16Pagination
443 - 471Publisher
Allen and UnwinPlace of publication
Crows Nest, N.S.W.ISBN-13
9781741756272Edition
3rd edLanguage
engPublication classification
B1 Book chapterCopyright notice
2009, Jane Johnston and Clara ZawawiExtent
16Editor/Contributor(s)
J Johnston, C Zawawi
