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Public relations theory
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posted on 2009-01-01, 00:00 authored by Stephen MackeyPublic relations theory
History
Title of book
Public relations : theory and practiceChapter number
3Pagination
47 - 77Publisher
Allen & UnwinPlace of publication
Crows Nest, N.S.W.ISBN-13
9781741756272Edition
3rdLanguage
engNotes
ln this chapter Introduction The approach of this chapter Public relations as propaganda Symmetrical / excellence theory Situational theory:The concept of 'publics' Systems theory Structuration and structural functionalism Persuasion and media effects theories Process communication theories Cultural theory approaches Rhetorical theory Critical theories of Jürgen Habermas Stakeholder theory Relationship management theory ConclusionPublication classification
B1 Book chapterCopyright notice
2009, Jane Johnston and Clara ZawawiExtent
16Editor/Contributor(s)
J Johnston, C ZawawiUsage metrics
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