Title of book
Qualitative market research: approaches and applicationsPagination
127 - 140Publisher
ICFAI University PressPlace of publication
Hyderabad, IndiaISBN-13
9788178814797ISBN-10
817881479XLanguage
engPublication classification
B1 Book chapterCopyright notice
2007, ICFAI University PressExtent
18Editor/Contributor(s)
K Suresh