Regulating Environmental Marketing Claims: an International Perspective

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posted on 2023-02-03, 03:56 authored by N Kangun, Michael PolonskyMichael Polonsky

Regulating Environmental Marketing Claims: an International Perspective

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DOI - Is version of https://doi.org/10.1007/978-3-319-17311-5_18

Publication classification

B1.1 Book chapter

Pagination

108-109

ISSN

2363-6165

eISSN

2363-6173

ISBN-13

9783319173108

Publisher

Springer International Publishing

Title of book

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

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All Rights Reserved

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