Deakin University
Browse

Relationship marketing in the arts : the new evoked authenticity

Version 2 2024-06-03, 08:44
Version 1 2014-10-28, 08:35
chapter
posted on 2024-06-03, 08:44 authored by R Rentschler, J Radbourne
Relationship marketing in the arts : the new evoked authenticity

History

Chapter number

14

Pagination

241-252

ISBN-13

9780415417273

ISBN-10

0415417279

Language

eng

Publication classification

B1 Book chapter

Copyright notice

2008, Taylor & Francis

Extent

25

Editor/Contributor(s)

Sargeant A, Wymer W

Publisher

Routledge

Place of publication

London, England

Title of book

The Routledge companion to nonprofit marketing

Series

Routledge companions

Usage metrics

    Research Publications

    Categories

    No categories selected

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC