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Relationship marketing in the arts : the new evoked authenticity

Version 2 2024-06-03, 08:44
Version 1 2014-10-28, 08:35
chapter
posted on 2024-06-03, 08:44 authored by R Rentschler, J Radbourne
Relationship marketing in the arts : the new evoked authenticity

History

Chapter number

14

Pagination

241-252

ISBN-13

9780415417273

ISBN-10

0415417279

Language

eng

Publication classification

B1 Book chapter

Copyright notice

2008, Taylor & Francis

Extent

25

Editor/Contributor(s)

Sargeant A, Wymer W

Publisher

Routledge

Place of publication

London, England

Title of book

The Routledge companion to nonprofit marketing

Series

Routledge companions

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