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Repositioning Assessment-as-Portrayal: What Can We Learn from Celebrity and Persona Studies?

chapter
posted on 01.01.2020, 00:00 authored by Rola AjjawiRola Ajjawi, David BoudDavid Boud, David MarshallDavid Marshall
Abstract Graduates must learn to present a version of themselves that aligns with the expectations and norms of their discipline or profession, organisations in which they might work and the public at large; and to be able to adapt as they change careers and workplaces. Persona studies offers a lens for reimagining more authen-tic forms of assessment design, ones where students can strategically construct their persona in different media and for different audiences through meaning making in relation to the worlds of work and study. We do this by mapping new possible path-ways of assessment as portrayal across dimensions of persona offering specific examples of design.

History

Title of book

Re-imagining University Assessment in a Digital World

Volume

7

Series

The Enabling Power of Assessment

Chapter number

6

Pagination

65 - 78

Publisher

Springer

Place of publication

Berlin, Germany

ISSN

2198-2643

eISSN

2198-2651

ISBN-13

9783030419554

Language

eng

Publication classification

B1 Book chapter

Extent

20

Editor/Contributor(s)

Margaret Bearman, Phillip Dawson, Rola Ajjawi, Joanna Tai, David Boud