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Sanitising or reforming PR? Exploring 'trust' and the emergence of critical public relations
Old 'PR' has a mixed reputation. It has sometimes been regarded as heavy handed and unethical, especially in relation to activists. 'Critical public relations' (CPR) has emerged from academe in recent years as a reformist alternative. This chapter takes a socio-cultural lens to explore CPR and its potential for contribution or compromise within the field.
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Title of book
The Routledge handbook of critical public relationsChapter number
8Pagination
101 - 116Publisher
RoutledgePlace of publication
Oxon, Eng.ISBN-13
9781317918868ISBN-10
131791886XLanguage
engPublication classification
B1 Book chapterCopyright notice
2016, The EditorsExtent
32Editor/Contributor(s)
J L'Etang, D McKie, N Snow, J XifraUsage metrics
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