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Sanitising or reforming PR? Exploring 'trust' and the emergence of critical public relations

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posted on 2016-01-01, 00:00 authored by Kristin DemetriousKristin Demetrious
Old 'PR' has a mixed reputation. It has sometimes been regarded as heavy handed and unethical, especially in relation to activists. 'Critical public relations' (CPR) has emerged from academe in recent years as a reformist alternative. This chapter takes a socio-cultural lens to explore CPR and its potential for contribution or compromise within the field.

History

Title of book

The Routledge handbook of critical public relations

Chapter number

8

Pagination

101 - 116

Publisher

Routledge

Place of publication

Oxon, Eng.

ISBN-13

9781317918868

ISBN-10

131791886X

Language

eng

Publication classification

B1 Book chapter

Copyright notice

2016, The Editors

Extent

32

Editor/Contributor(s)

J L'Etang, D McKie, N Snow, J Xifra

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