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Service Blueprinting in the Nonprofit Sector: A Case Study

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posted on 2023-02-06, 00:39 authored by Michael PolonskyMichael Polonsky, A Sargeant
This paper examines the implications for nonprofits of managing donation exchanges using customer relationships management and service blueprinting. Based on a UK case study it identifies that there are a range of issues that might make managing donation services exchanges more complex than occurs in the for profit setting.

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Pagination

246 - 251

ISSN

2363-6165

eISSN

2363-6173

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