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Service Blueprinting in the Nonprofit Sector: A Case Study

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posted on 2023-02-06, 00:39 authored by Michael PolonskyMichael Polonsky, A Sargeant

Service Blueprinting in the Nonprofit Sector: A Case Study

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Pagination

246-251

Publisher DOI

https://doi.org/10.1007/978-3-319-11779-9_90

ISSN

2363-6165

eISSN

2363-6173

ISBN-13

9783319117782

Publication classification

B1.1 Book chapter

Publisher

Springer International Publishing

Title of book

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Publication URL

http://dx.doi.org/10.1007/978-3-319-11779-9_90

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All Rights Reserved

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