Social marketing and behaviour change: where to from here?
Version 2 2024-06-06, 02:44
Version 1 2015-03-23, 09:44
chapter
posted on 2024-06-06, 02:44 authored by L Brennan, WW Binney, L Parker, T Aleti, D NguyenThis is essential reading for social marketing practitioners, researchers and students. the book describes a comprehensive range of behavior change theories of relevance to social marketing and is complemented with illustrative case ...
History
Chapter number
26Pagination
331-335ISBN-13
9781782548140ISBN-10
1782548149Language
EngPublication classification
B Book chapter, BN Other book chapter, or book chapter not attributed to DeakinCopyright notice
2014, Edward ElgarExtent
26Editor/Contributor(s)
Brennan L, Binney W, Parker L, Aleti T, Nguyen DPublisher
Edward ElgarPlace of publication
Cheltenham, United KingdomTitle of book
Social marketing and behaviour changeUsage metrics
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