Special events in the nonprofit sector

Learning Objectives
On completion of this chapter; thereader will
• Define special events and understand the role of special events in the
nonprofit sector
• Describe the different types of nonprofit events
• Describe the factors that influence the objectives of special events
• Understand the issues involved in producing special events
• Understand the risks associated with hosting special events
• Describe the procedures involved in managing special events
• Understand the importance of marketing and public relations for special events in the nonprofit sector