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Sport museums: marketing to engage consumers in sport heritage
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posted on 2007-01-01, 00:00 authored by P KellettSport museums: marketing to engage consumers in sport heritage
History
Chapter number
3Pagination
104-112ISBN-13
9780750680653ISBN-10
0750680652Language
engPublication classification
B1 Book chapterCopyright notice
2007, ElsevierExtent
10Editor/Contributor(s)
Rentschler R, Hede AMPublisher
ElsevierPlace of publication
Amsterdam, NetherlandsTitle of book
Museum marketing: competing in the global marketplaceUsage metrics
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