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Stoking expectations: public relations and the politics of "bogans"
This chapter theories the notion of 'identity PR' as a new discursive practices working under the radar within contemporary globalised conditions. Supporters of sustainability who welcome the prospect of a low-carbon 'green' economy sometimes overlook the lived realities for those disadvantaged by the decline of old industrial society. The chapter challenges the idea that the Australian working class term 'bogan' denotes a benign social grouping, this chapter discusses its potential as a 'target public' vulnerable to exploitation by political organisations carrying coded messages about the 'Australian way of life".
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Title of book
Contemporary publics : Shifting boundaries in new media, technology and cultureChapter number
12Pagination
181 - 197Publisher
Palgrave MacmillanPlace of publication
London, Eng.Publisher DOI
ISBN-13
9781137533234Language
engPublication classification
B Book chapter; B1 Book chapterCopyright notice
2016, The AuthorExtent
18Editor/Contributor(s)
P Marshall, G D'Cruz, S McDonald, K LeeUsage metrics
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