This chapter theories the notion of 'identity PR' as a new discursive practices working under the radar within contemporary globalised conditions. Supporters of sustainability who welcome the prospect of a low-carbon 'green' economy sometimes overlook the lived realities for those disadvantaged by the decline of old industrial society. The chapter challenges the idea that the Australian working class term 'bogan' denotes a benign social grouping, this chapter discusses its potential as a 'target public' vulnerable to exploitation by political organisations carrying coded messages about the 'Australian way of life".
History
Chapter number
12
Pagination
181-197
ISBN-13
9781137533234
Language
eng
Publication classification
B Book chapter, B1 Book chapter
Copyright notice
2016, The Author
Extent
18
Editor/Contributor(s)
Marshall PD, D'Cruz G, McDonald S, Lee K
Publisher
Palgrave Macmillan
Place of publication
London, Eng.
Title of book
Contemporary publics : Shifting boundaries in new media, technology and culture