Structural Models of Pricing
chapter
posted on 2009-01-01, 00:00 authored by Tat Chan, Vrinda Kadiyali, Ping XiaoThis unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area.
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Chapter number
6Pagination
108-131ISBN-13
9781848447448ISBN-10
1848447442Language
engPublication classification
B1.1 Book chapterExtent
9Editor/Contributor(s)
Rao VRPublisher
Edward Elgar PublishingPlace of publication
Cheltenham, Eng.Title of book
Handbook of Pricing Research in MarketingUsage metrics
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