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Structural Models of Pricing

chapter
posted on 2009-01-01, 00:00 authored by Tat Chan, Vrinda Kadiyali, Ping Xiao
This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area.

History

Chapter number

6

Pagination

108-131

ISBN-13

9781848447448

ISBN-10

1848447442

Language

eng

Publication classification

B1.1 Book chapter

Extent

9

Editor/Contributor(s)

Rao VR

Publisher

Edward Elgar Publishing

Place of publication

Cheltenham, Eng.

Title of book

Handbook of Pricing Research in Marketing

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