File(s) under permanent embargo
Super size me : a tale of two nations
Where issues and crises management uintersect and converge with risk and reputation is one of the most dynamic and challenging areas of professional communication.This case study displays the cultural and management differences between McDonalds Australia and the United States.
History
Title of book
Issue and crisis management : exploring issues, crises risk and reputationChapter number
3Pagination
67 - 68Publisher
Oxford University PressPlace of publication
South Melbourne, Vic.ISBN-13
9780195529081ISBN-10
0195529081Language
engExtent
12Editor/Contributor(s)
T JaquesUsage metrics
Categories
No categories selectedKeywords
Licence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC