Deakin University
Browse

File(s) under permanent embargo

Super size me : a tale of two nations

chapter
posted on 2014-01-01, 00:00 authored by Mark Sheehan
Where issues and crises management uintersect and converge with risk and reputation is one of the most dynamic and challenging areas of professional communication.This case study displays the cultural and management differences between McDonalds Australia and the United States.

History

Title of book

Issue and crisis management : exploring issues, crises risk and reputation

Chapter number

3

Pagination

67 - 68

Publisher

Oxford University Press

Place of publication

South Melbourne, Vic.

ISBN-13

9780195529081

ISBN-10

0195529081

Language

eng

Extent

12

Editor/Contributor(s)

T Jaques

Usage metrics

    Research Publications

    Categories

    No categories selected

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC