Sustainable Corporate Branding: a Typology
chapter
posted on 2010-01-01, 00:00 authored by Dale Miller, Holly Cooper, Bill MerrileesSustainable Corporate Branding: a Typology
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Chapter number
13Pagination
181-192ISBN-13
9789606672682Language
engPublication classification
BN.1 Other book chapter, or book chapter not attributed to DeakinExtent
22Editor/Contributor(s)
Christodoulides G, Veloutsou C, Jevons C, de Chernatony L, Papadopoulos NPublisher
ATINERPlace of publication
Athens, GreeceTitle of book
Contemporary Issues in Brand ResearchPublication URL
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