Sustainable Corporate Branding: a Typology

chapter

posted on 2010-01-01, 00:00 authored by Dale Miller, Holly Cooper, Bill Merrilees

Sustainable Corporate Branding: a Typology

History

Language

eng

Publication classification

BN.1 Other book chapter, or book chapter not attributed to Deakin

Extent

22

Editor/Contributor(s)

Christodoulides G, Veloutsou C, Jevons C, de Chernatony L, Papadopoulos N

Chapter number

13

Pagination

181-192

ISBN-13

9789606672682

Publisher

ATINER

Place of publication

Athens, Greece

Title of book

Contemporary Issues in Brand Research

Publication URL

https://www.atiner.gr/docs/2010Veloutsou_CONT.htm

Usage metrics

Categories

No categories selected

Keywords

Faculty of Business & Law Department of Marketing

Licence

All Rights Reserved

Exports