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Telstra - the 3 Rs of social media engagement

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posted on 2012-01-01, 00:00 authored by Deirdre Quinn-AllanDeirdre Quinn-Allan
Telstra - the 3 Rs of social media engagement

History

Chapter number

Case study 1A in Chapter 3

Pagination

78-81

ISBN-13

9780070997981

ISBN-10

0070997985

Edition

2nd

Language

eng

Publication classification

A2 Authored - other

Copyright notice

2012, McGraw Hill

Extent

17

Editor/Contributor(s)

Belch G, Belch M, Kerr G, Powell I

Publisher

McGraw Hill

Place of publication

North Ryde, N.S.W

Title of book

Advertising : an integrated marketing communication perspective

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