Telstra - the 3 Rs of social media engagement

Quinn-Allan, Deirdre

Telstra - the 3 Rs of social media engagement

chapter

posted on 2012-01-01, 00:00 authored by Deirdre Quinn-AllanDeirdre Quinn-Allan

Telstra - the 3 Rs of social media engagement

History

Chapter number

Case study 1A in Chapter 3

Pagination

78-81

ISBN-13

9780070997981

ISBN-10

0070997985

Edition

2nd

Language

eng

Publication classification

A2 Authored - other

Copyright notice

2012, McGraw Hill

Extent

17

Editor/Contributor(s)

Belch G, Belch M, Kerr G, Powell I

Publisher

McGraw Hill

Place of publication

North Ryde, N.S.W

Title of book

Advertising : an integrated marketing communication perspective

Publication URL

http://www.mcgraw-hill.com.au/html/9780070997981.html

Usage metrics

Keywords

marketing communication social media social media policy 150502 Marketing Communications 970120 Expanding Knowledge in Language

Telstra - the 3 Rs of social media engagement

History

Chapter number

Pagination

ISBN-13

ISBN-10

Edition

Language

Publication classification

Copyright notice

Extent

Editor/Contributor(s)

Publisher

Place of publication

Title of book

Publication URL

Usage metrics

Categories

Keywords

Licence

Exports