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The bridge of the human brand

chapter
posted on 2017-03-28, 00:00 authored by David MarshallDavid Marshall
The aim of this book is to investigate the co-dependent relationship of fame and activism. Whether it is celebrities bringing attention to activism or activists gaining fame, their brand identities can make a difference.

History

Chapter number

Foreword

Pagination

1-4

ISBN-13

9780993993886

ISBN-10

0993993885

Language

eng

Publication classification

BN Other book chapter, or book chapter not attributed to Deakin

Copyright notice

2017, The Authors

Extent

4

Editor/Contributor(s)

Raphael J, Lam C

Publisher

Waterhill Publishing

Place of publication

Toronto, Canada

Title of book

Becoming brands: celebrity, activism and politics

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    Research Publications

    Categories

    No categories selected

    Keywords

    celebrityBrandpersonaCelebrity activismpolitical persona200101 Communication Studies200203 Consumption and Everyday Life200104 Media Studies950204 The MediaSchool of Communication and Creative Arts4701 Communication and media studies4702 Cultural studies

    Licence

    All Rights Reserved

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