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The effect of negative word-of-mouth in social networks

chapter
posted on 2011-01-01, 00:00 authored by Andre BonfrerAndre Bonfrer
The effect of negative word-of-mouth in social networks

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Pagination

307-336

ISBN-13

9781848728370

Publication classification

B1.1 Book chapter

Publisher

Routledge

Title of book

The Connected Customer: The Changing Nature of Consumer and Business Markets

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