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The effect of negative word-of-mouth in social networks

chapter
posted on 2010-01-01, 00:00 authored by Andre BonfrerAndre Bonfrer
The effect of negative word-of-mouth in social networks

History

Chapter number

12

Pagination

307-336

Publisher DOI

ISBN-13

9780203863565

Edition

1st

Language

eng

Publication classification

B1.1 Book chapter, B Book chapter

Copyright notice

2010, Taylor and Fran cis Group

Extent

12

Publisher

Routledge

Place of publication

New York, N.Y.

Title of book

The connected customer: the changing nature of consumer and business markets

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    Research Publications

    Categories

    Keywords

    Department of Marketing

    Licence

    All Rights Reserved

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