The effect of negative word-of-mouth in social networks

Bonfrer, Andre

The effect of negative word-of-mouth in social networks

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posted on 2010-01-01, 00:00 authored by Andre BonfrerAndre Bonfrer

The effect of negative word-of-mouth in social networks

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DOI - Is version of https://doi.org/10.4324/9780203863565

Language

eng

Publication classification

B1.1 Book chapter, B Book chapter

Copyright notice

2010, Taylor and Fran cis Group

Extent

12

Chapter number

12

Pagination

307-336

ISBN-13

9780203863565

Edition

1st

Publisher

Routledge

Place of publication

New York, N.Y.

Title of book

The connected customer: the changing nature of consumer and business markets

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Keywords

Department of Marketing

The effect of negative word-of-mouth in social networks

History

Related Materials

Language

Publication classification

Copyright notice

Extent

Chapter number

Pagination

ISBN-13

Edition

Publisher

Place of publication

Title of book

Usage metrics

Categories

Keywords

Licence

Exports