The mother of all scare campaigns : the role of advertising in the miner's campaign to defeat the Resources Super Profits Tax (RSPT)
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Version 1 2014-10-28, 10:02
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posted on 2024-06-17, 08:19 authored by A LindenThe mother of all scare campaigns : the role of advertising in the miner's campaign to defeat the Resources Super Profits Tax (RSPT)
History
Chapter number
12Pagination
126-142ISBN-13
9781442555495ISBN-10
1442555491Language
engPublication classification
B1 Book chapterCopyright notice
2012, Pearson AustraliaExtent
13Editor/Contributor(s)
Greeenland S, Bainbridge J, Galloway C, Gill RPublisher
Pearson AustraliaPlace of publication
Frenchs Forest, NSWTitle of book
Strategic communication : cases in marketing, public relations, advertising and mediaUsage metrics
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