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The mother of all scare campaigns : the role of advertising in the miner's campaign to defeat the Resources Super Profits Tax (RSPT)

Version 2 2024-06-17, 08:19
Version 1 2014-10-28, 10:02
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posted on 2024-06-17, 08:19 authored by A Linden
The mother of all scare campaigns : the role of advertising in the miner's campaign to defeat the Resources Super Profits Tax (RSPT)

History

Chapter number

12

Pagination

126-142

ISBN-13

9781442555495

ISBN-10

1442555491

Language

eng

Publication classification

B1 Book chapter

Copyright notice

2012, Pearson Australia

Extent

13

Editor/Contributor(s)

Greeenland S, Bainbridge J, Galloway C, Gill R

Publisher

Pearson Australia

Place of publication

Frenchs Forest, NSW

Title of book

Strategic communication : cases in marketing, public relations, advertising and media

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