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The mother of all scare campaigns : the role of advertising in the miner's campaign to defeat the Resources Super Profits Tax (RSPT)

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posted on 2012-01-01, 00:00 authored by Andrew Linden
The mother of all scare campaigns : the role of advertising in the miner's campaign to defeat the Resources Super Profits Tax (RSPT)

History

Title of book

Strategic communication : cases in marketing, public relations, advertising and media

Chapter number

12

Pagination

126 - 142

Publisher

Pearson Australia

Place of publication

Frenchs Forest, NSW

ISBN-13

9781442555495

ISBN-10

1442555491

Language

eng

Publication classification

B1 Book chapter

Copyright notice

2012, Pearson Australia

Extent

13

Editor/Contributor(s)

S Greeenland, J Bainbridge, C Galloway, R Gill

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