Deakin University
Browse

File(s) under permanent embargo

The role of psychological variables in developing effective climate change message frames

Version 2 2024-06-04, 03:07
Version 1 2021-01-04, 10:32
chapter
posted on 2024-06-04, 03:07 authored by Anna KlasAnna Klas, Edward JR Clarke
With respect to climate change communication, some persuasive messages are more effective than others in increasing climate change mitigation and adaptation. Research within environmental and social psychology suggests that this may be due to the psychological characteristics of the target audience, as these psychological variables systematically impact how one perceives and reacts to persuasive communications. This chapter provides an overview of this growing literature, demonstrating how individual differences in four key psychological variables (climate change beliefs, values and moral foundations, identity and political ideologies) are often been associated with climate change-related outcomes and frequently contribute to the effectiveness of climate change message frames. The chapter ends by outlining recommendations based on this literature for developing effective climate change communications that acknowledge the target audiences’ potential psychological differences.

History

Chapter number

10

Pagination

95-105

ISBN-13

9781789900392

Language

eng

Publication classification

B1.1 Book chapter

Extent

36

Editor/Contributor(s)

Holmes DC, Richardson LM

Publisher

Edward Elgar Publishing Limited

Place of publication

Cheltenham, Eng.

Title of book

Research handbook on communicating climate change

Series

Elgar handbooks in energy, the environment and climate change

Usage metrics

    Research Publications

    Categories

    No categories selected

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC