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Theories and their uses in social marketing

Version 2 2024-06-06, 02:44
Version 1 2023-10-26, 03:22
chapter
posted on 2024-06-06, 02:44 authored by L Brennan, WW Binney, L Parker, TA Watne, D Nguyen
'This is essential reading for social marketing practitioners, researchers and students. the book describes a comprehensive range of behavior change theories of relevance to social marketing and is complemented with illustrative case ...

History

Chapter number

2

Pagination

7-14

ISBN-13

9781782548140

ISBN-10

1782548149

Language

Eng

Publication classification

B Book chapter, BN Other book chapter, or book chapter not attributed to Deakin

Copyright notice

2014, Edward Elgar Publishing

Extent

26

Editor/Contributor(s)

Brennan L, Binney W, Parker L, Watne TA, Nguyen D

Publisher

Edward Elgar Publishing

Place of publication

Cheltenham, U. K.

Title of book

Social Marketing and Behaviour Change

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