Theories and their uses in social marketing
Version 2 2024-06-06, 02:44
Version 1 2023-10-26, 03:22
chapter
posted on 2024-06-06, 02:44 authored by L Brennan, WW Binney, L Parker, TA Watne, D Nguyen'This is essential reading for social marketing practitioners, researchers and students. the book describes a comprehensive range of behavior change theories of relevance to social marketing and is complemented with illustrative case ...
History
Chapter number
2Pagination
7-14ISBN-13
9781782548140ISBN-10
1782548149Language
EngPublication classification
B Book chapter, BN Other book chapter, or book chapter not attributed to DeakinCopyright notice
2014, Edward Elgar PublishingExtent
26Editor/Contributor(s)
Brennan L, Binney W, Parker L, Watne TA, Nguyen DPublisher
Edward Elgar PublishingPlace of publication
Cheltenham, U. K.Title of book
Social Marketing and Behaviour ChangeUsage metrics
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