Deakin University
Browse

File(s) under permanent embargo

Theories and their uses in social marketing

chapter
posted on 2023-10-26, 03:22 authored by L Brennan, Wayne Binney, L Parker, T A Watne, D Nguyen
'This is essential reading for social marketing practitioners, researchers and students. the book describes a comprehensive range of behavior change theories of relevance to social marketing and is complemented with illustrative case ...

History

Chapter number

2

Pagination

Jul-14

ISBN-13

9780000000000.0

ISBN-10

1782548149

Language

Eng

Publication classification

B Book chapter; BN Other book chapter, or book chapter not attributed to Deakin

Copyright notice

2014, Edward Elgar Publishing

Extent

26

Editor/Contributor(s)

L Brennan, W Binney, L Parker, T Watne, D Nguyen

Usage metrics

    Research Publications

    Categories

    No categories selected

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC