Theories and their uses in social marketing
Version 2 2024-06-06, 02:44
Version 1 2023-10-26, 03:22
chapter
posted on 2023-10-26, 03:22 authored by L Brennan, Wayne Binney, L Parker, T A Watne, D Nguyen'This is essential reading for social marketing practitioners, researchers and students. the book describes a comprehensive range of behavior change theories of relevance to social marketing and is complemented with illustrative case ...
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Chapter number
2Pagination
Jul-14Publisher DOI
ISBN-13
9780000000000.0ISBN-10
1782548149Language
EngPublication classification
B Book chapter; BN Other book chapter, or book chapter not attributed to DeakinCopyright notice
2014, Edward Elgar PublishingExtent
26Editor/Contributor(s)
L Brennan, W Binney, L Parker, T Watne, D NguyenUsage metrics
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