Understanding research : methodology and terminology
Aims of this Chapter:
• To examine the role of research in public relations campaigns.
• To evaluate the different types of research methods and their use in campaigns.
• To examine the role of research in public relations campaigns.
• To evaluate the different types of research methods and their use in campaigns.
History
Title of book
Public relations campaignsChapter number
4Pagination
53 - 64Publisher
Oxford University PressPlace of publication
South Melbourne, Vic.ISBN-13
9780195559101Language
engPublication classification
B1 Book chapterExtent
15Editor/Contributor(s)
M Sheehan, R XavierUsage metrics
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