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Understanding the impact of wine tourism on post-tour purchasing behaviour

chapter
posted on 2023-01-30, 02:24 authored by B O'Mahony, J Hall, L Lockshin, L Jago, G Brown
Understanding the impact of wine tourism on post-tour purchasing behaviour

History

Pagination

123-137

ISBN-13

9781845931704

ISBN-10

184593170X

Publication classification

B1.1 Book chapter

Title of book

Global Wine Tourism: Research, Management and Marketing

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