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Understanding web-mediated communication : a web acceptance model

chapter
posted on 2003-01-01, 00:00 authored by K W Suh, Paul Couchman, H Hasan
Understanding web-mediated communication : a web acceptance model

History

Language

eng

Publication classification

B1.1 Book chapter

Copyright notice

2003, Chartered Institute of Marketing (CIM)

Extent

19

Editor/Contributor(s)

E Buttery

Chapter number

18

Pagination

323 - 340

ISBN-13

9780646426242

ISBN-10

0646426249

Title of book

Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume

Publisher

School of Marketing and International Business, UWS

Place of publication

South Penrith, N. S. W.

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