Understanding web-mediated communication : a web acceptance model
chapter
posted on 2003-01-01, 00:00authored byK W Suh, Paul Couchman, H Hasan
Understanding web-mediated communication : a web acceptance model
History
Language
eng
Publication classification
B1.1 Book chapter
Copyright notice
2003, Chartered Institute of Marketing (CIM)
Extent
19
Editor/Contributor(s)
E Buttery
Chapter number
18
Pagination
323 - 340
ISBN-13
9780646426242
ISBN-10
0646426249
Title of book
Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume
Publisher
School of Marketing and International Business, UWS