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Using new media to engage consumers at the Football World Cup
Version 2 2024-06-06, 12:01
Version 1 2016-12-22, 08:14
chapter
posted on 2024-06-06, 12:01 authored by AJ Karg, DJ LockManaging the Football World Cup explores areas often overlooked by project management and business studies researchers.
History
Chapter number
3Pagination
25-47ISBN-13
9781137373663ISBN-10
1137373660Language
engPublication classification
B1.1 Book chapter, B Book chapterCopyright notice
2014, The AuthorsExtent
10Editor/Contributor(s)
Frawley S, Adair DPublisher
Palgrave MacmillanPlace of publication
London, Eng.Title of book
Managing the Football World CupUsage metrics
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