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Using new media to engage consumers at the Football World Cup

chapter
posted on 2014-01-01, 00:00 authored by Adam Karg, D J Lock
Managing the Football World Cup explores areas often overlooked by project management and business studies researchers.

History

Title of book

Managing the Football World Cup

Chapter number

3

Pagination

25 - 47

Publisher

Palgrave Macmillan

Place of publication

London, Eng.

ISBN-13

9781137373663

ISBN-10

1137373660

Language

eng

Publication classification

B1.1 Book chapter; B Book chapter

Copyright notice

2014, The Authors

Extent

10

Editor/Contributor(s)

S Frawley, D Adair

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