eftpos : the building of a brand
eftpos : the building of a brand
History
Language
engPublication classification
BN Other book chapter, or book chapter not attributed to DeakinCopyright notice
2012, Pearson AustraliaExtent
13Editor/Contributor(s)
S Greeenland, J Bainbridge, C Galloway, R GillChapter number
10Pagination
102 - 113ISBN-13
9781442555495ISBN-10
1442555491Title of book
Strategic communication : cases in marketing, public relations, advertising and mediaPublisher
Pearson AustraliaPlace of publication
Frenchs Forest, NSWUsage metrics
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