Deakin University
Browse

File(s) under embargo

A Design Framework and AI System for Affective Destination Image Generation to Influence Tourists’ Emotional Response

conference contribution
posted on 2023-11-13, 03:22 authored by T Nguyen, Lemai NguyenLemai Nguyen, Quan VuQuan Vu, Jacob CybulskiJacob Cybulski
Affective destination images have received considerable attention from tourism marketing researchers as evidence suggests that affective components in destination images affect tourists’ emotional responses, which in turn influence their behavioural intentions toward the destination. Therefore, tourism practitioners seek solutions to influence the emotional effects of affective destination images for B2C communication. This paper presents a design science research project to develop an AI system to assist practitioners in generating affective destination images that potentially trigger the desired emotional responses of tourists. By leveraging knowledge and techniques from NeuroIS, this paper also proposes a framework of scientific experiments to assess how the generated affective destination images by the AI system affect tourists’ emotional experiences.

History

Pagination

1-7

Location

Melbourne, Victoria

Start date

2022-12-04

End date

2022-12-07

Language

eng

Title of proceedings

ACIS 2022 - Australasian Conference on Information Systems, Proceedings

Event

Information Systems. Conference (2022 : Melbourne, Victoria)

Publisher

Association for Information Systems

Place of publication

[Melbourne, Vic.]

Usage metrics

    Research Publications

    Categories

    No categories selected

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC