A backward glance of who and what marketing scholars have been researching, 1977-2002
conference contribution
posted on 2008-01-01, 00:00 authored by D West, J Ford, V Magnini, M LaTour, Michael PolonskyMichael PolonskyA backward glance of who and what marketing scholars have been researching, 1977-2002
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Event
Academy of Marketing Science Conference (2008 : Vancouver, B.C.)Publisher
[Academy of Marketing Science]Location
Vancouver, BC, CanadaPlace of publication
[Vancouver, Canada]Start date
2008-05-28End date
2008-05-31Language
engPublication classification
EN.1 Other conference paperEditor/Contributor(s)
L RobinsonTitle of proceedings
Proceedings of the Annual Conference of the Academy of Marketing ScienceUsage metrics
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