The objective of this paper is to develop and describe a construct of the ethos of the corporate codes of ethics (i.e., an ECCE-construct) across three countries, namely Australia, Canada and Sweden. The ECCE-construct makes a contribution to theory and practice in the field as it outlines a theoretical construct for the benefit of other researchers. It is also of managerial interest to marketing organizations as it provides a grounded framework of areas to be considered in the implementation in organizations of corporate codes of ethics.
History
Pagination
2781 - 2789
Location
University of Otago, Dunedin, New Zealand
Open access
Yes
Start date
2007-12-03
End date
2007-12-05
Language
eng
Notes
Reproduced with the specific permission of the copyright owner.