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A critique of the marker variable technique: the effect of alternative marker variable criteria

conference contribution
posted on 2010-01-01, 00:00 authored by R Sharma, Philip YettonPhilip Yetton, J Crawford
The marker variable technique offers a practical and easy method to address the validity threat on account of common method variance to the findings of individual studies. However, the validity of the marker variable technique has not been established. This paper examines the validity threat to the marker variable technique arising from multiple criteria for the selection of the marker variable proposed in the literature. Our findings show that the conclusions that can be drawn under different criteria are significantly and substantially different, raising doubts about the validity of the marker variable technique. Proposals for developing theoretically grounded criteria for identifying the marker variable correlation are discussed. Importantly, our analysis suggests that the second lowest correlation of the criterion variable may be a more valid method for selecting the marker variable correlation.

History

Event

Association for Information Systems. Conference (18th : 2010 : Pretoria, South Africa)

Series

Association for Information Systems Conference

Pagination

1 - 12

Publisher

Association for Information Systems

Location

Pretoria, South Africa

Place of publication

Atlanta, Ga.

Start date

2010-06-07

End date

2010-06-09

ISBN-13

9780620471725

Language

eng

Publication classification

E1.1 Full written paper - refereed; E Conference publication

Copyright notice

2010, The Authors

Editor/Contributor(s)

[Unknown]

Title of proceedings

ECIS 2010 : Proceedings of the 18th European Conference on Information Systems

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