Deakin University
Browse

A grouping journals using multi-dimensional perceptual criteria of North American marketing academics

Download (120.23 kB)
conference contribution
posted on 2004-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, P Whitelaw
This paper seeks to develop groupings of journals (A, B, C) using multi-dimensional perceptual rankings, based on North American respondents’ evaluation of a journal’s prestige, contribution to theory, contribution to practice and contribution to teaching. Nonparametric comparisons of criterion mean values indicate that there are generally statistically significant correlations between criteria. Cluster analysis identifies A, B, and C 'categorisations' of journals are different in regards to all four evaluative criteria.

History

Pagination

1 - 7

Location

Wellington, New Zealand

Open access

  • Yes

Start date

2004-11-29

End date

2004-12-01

ISBN-13

9780475122148

ISBN-10

0475122143

Language

eng

Notes

Reproduced with the specific permission of the copyright owner.

Publication classification

E1.1 Full written paper - refereed; E Conference publication

Editor/Contributor(s)

J Wiley, P Thirkell

Title of proceedings

ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings

Usage metrics

    Research Publications

    Categories

    No categories selected

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC