The internationalisation of higher education remains one of the major challenges faced by universities with the increasing mobility and rising expectations of a highly diversified student community worldwide. With the competitiveness of the industry, universities will need to focus on factors influencing student satisfaction to improve service quality where required. This paper draws on the theory of cognitive dissonance dealining with disconformation of expectations that results in customer satisfaction and using structural equation modelling, investigates factors that influence satisfaction of international postgraduate students from Asian countries studying in Australia and concludes with strategic implications for universities.
History
Event
European Conference of the Association for Consumer Research (2007 : Milan, Italy)
Pagination
129 - 135
Publisher
Association for Consumer Research
Location
Milan, Italy
Place of publication
Milan, Italy
Start date
2007-07-10
End date
2007-07-14
ISBN-10
0915552604
Language
eng
Notes
Access to this item is freely available via the link below.
Publication classification
E1 Full written paper - refereed
Editor/Contributor(s)
S Borghini, M McGrath, C Otnes
Title of proceedings
EACR 2007 : Proceedings of the eighth European Conference of the Association for Consumer Research