A model to identify consumers with high-resistance to searching for information
conference contribution
posted on 2010-01-01, 00:00 authored by Alvin LeeAlvin Lee, H Yong, N Oon, S TanA model to identify consumers with high-resistance to searching for information
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Location
Tokyo, JapanLanguage
engPublication classification
E1.1 Full written paper - refereedCopyright notice
2010, The ConferencePagination
1 - 1Start date
2010-09-09End date
2010-09-12Title of proceedings
GMC 2008 : Marketing in the turbulet environment : Journal of Korean Academy of Marketing Science conferenceEvent
Global Marketing Conference (2010 : Tokyo, Japan)Publisher
[The Conference]Place of publication
Tokyo, JapanUsage metrics
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