A model to identify consumers with high-resistance to searching for information

Lee, Alvin; Yong, H; Oon, N; Tan, S

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A model to identify consumers with high-resistance to searching for information

conference contribution

posted on 2010-01-01, 00:00 authored by Alvin LeeAlvin Lee, H Yong, N Oon, S Tan

A model to identify consumers with high-resistance to searching for information

History

Event

Global Marketing Conference (2010 : Tokyo, Japan)

Pagination

1 - 1

Publisher

[The Conference]

Location

Tokyo, Japan

Place of publication

Tokyo, Japan

Start date

2010-09-09

End date

2010-09-12

Language

eng

Publication classification

E1.1 Full written paper - refereed

Copyright notice

2010, The Conference

Title of proceedings

GMC 2008 : Marketing in the turbulet environment : Journal of Korean Academy of Marketing Science conference

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File(s) under permanent embargo

A model to identify consumers with high-resistance to searching for information

History

Event

Pagination

Publisher

Location

Place of publication

Start date

End date

Language

Publication classification

Copyright notice

Title of proceedings

Usage metrics

Categories

Keywords

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