posted on 2003-01-01, 00:00authored byMichael Volkov, D Harker, M Harker
Investigation of consumer complaint responses within the area of advertising in Australia stems from the suggestion that the more money spent on advertising in a country the greater the need for consumer protection from 'unacceptable' advertising. This research will allow the formulation of strategies to enable more effective marketing communications.
History
Pagination
1 - 6
Location
Perth, W.A.
Open access
Yes
Start date
2003-06-11
End date
2003-06-14
ISBN-13
9780939783069
ISBN-10
0939783061
Language
eng
Notes
Reproduced with the kind permission of the copyright owner.
Publication classification
E1.1 Full written paper - refereed
Copyright notice
2003, Academy of Marketing Science
Editor/Contributor(s)
J Lewin
Title of proceedings
Marketing across borders and boundaries understanding cross-functional and inter-disciplinary interfaces within an increasingly global environment : Perth, Western Australia, June 11-14, 2003