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A profile of complainants about advertising in Australia: an agenda for research

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conference contribution
posted on 2003-01-01, 00:00 authored by Michael Volkov, D Harker, M Harker
Investigation of consumer complaint responses within the area of advertising in Australia stems from the suggestion that the more money spent on advertising in a country the greater the need for consumer protection from 'unacceptable' advertising. This research will allow the formulation of strategies to enable more effective marketing communications.

History

Pagination

1 - 6

Location

Perth, W.A.

Open access

  • Yes

Start date

2003-06-11

End date

2003-06-14

ISBN-13

9780939783069

ISBN-10

0939783061

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

E1.1 Full written paper - refereed

Copyright notice

2003, Academy of Marketing Science

Editor/Contributor(s)

J Lewin

Title of proceedings

Marketing across borders and boundaries understanding cross-functional and inter-disciplinary interfaces within an increasingly global environment : Perth, Western Australia, June 11-14, 2003

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    All Rights Reserved

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