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A profile of complainants about advertising in Australia: an agenda for research

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conference contribution
posted on 2003-01-01, 00:00 authored by Michael Volkov, D Harker, M Harker
Investigation of consumer complaint responses within the area of advertising in Australia stems from the suggestion that the more money spent on advertising in a country the greater the need for consumer protection from 'unacceptable' advertising. This research will allow the formulation of strategies to enable more effective marketing communications.

History

Event

World Marketing Congress (11th : 2003 : Perth, W.A.)

Pagination

1 - 6

Publisher

[Academy of Marketing Science]

Location

Perth, W.A.

Place of publication

[Perth, W.A.]

Start date

2003-06-11

End date

2003-06-14

ISBN-13

9780939783069

ISBN-10

0939783061

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

E1.1 Full written paper - refereed

Copyright notice

2003, Academy of Marketing Science

Editor/Contributor(s)

J Lewin

Title of proceedings

Marketing across borders and boundaries understanding cross-functional and inter-disciplinary interfaces within an increasingly global environment : Perth, Western Australia, June 11-14, 2003

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