A 'ruggedised' method for measuring entrepreneurial activity in developing countries

In July 2009, a team of 38 researchers carried out the Global Entrepreneurship Monitor (GEM) survey in the Kingdom of Tonga. The GEM survey estimates the proportion of the general population involved in business start-ups and new firm creation. This paper describes not the results of the survey but rather the methodology that was employed. Because Tonga is spread out over a vast swath of the Pacific Ocean, the team faced serious challenges in terms of survey design, field work, logistiCS, and quality control. To meet the standards of rigour, we designed a 'ruggedised method' for measuring entrepreneurial activity. The present report will assist other teams in measuring entrepreneurial activity in developing countries. We provide practical guidelines for the improvement of the efficiency of the survey when it is repeated elsewhere, This case is accompanied by a 24- minute video which illustrates the major paints of the paper.